According to a report from market research company Counterpoint Research, smartphone sales in Vietnam in the third quarter of the past year witnessed a sharp decline compared to the same period last year. The reason indicated was the heavy impact of the COVID-19 pandemic on the market.
Specifically, compared to the same period last year, smartphone sales in Vietnam decreased by 28%. In July, the smartphone market was still relatively active, but only a month later, the COVID-19 pandemic caused major mobile retailers in the industry to stop operating, greatly affecting the growth of the market. development of the smartphone market in general.
Smartphone sales in Vietnam plummeted during the epidemic season
Consumers’ demand for smartphone shopping declined during the time of COVID-19, but the tablet segment began to have a significant increase in market share because users tend to buy tablets to work. work and study remotely. A representative of the CellphoneS retail system said that in September, the demand for tablets, especially iPads, increased by about 50% compared to last year, the average purchasing power was 20% higher than the peak in May, Meanwhile, the smartphone segment decreased purchasing power by 70-80% during the epidemic season.
According to this agent, the tablet models that users are interested in during the epidemic are mainly mid-range iPads and Android tablets, which are reasonably priced and suitable for the needs of studying and working remotely.
Returning to smartphone market share, Samsung in Q3 was still the most popular brand in Vietnam, accounting for 49% of the market share. Occupying the majority of Samsung’s market share are low-cost and mid-range phones such as Galaxy A12, Galaxy A03s and Galaxy A22 (statistics from Counterpoint Research).
Market share of smartphone brands in Vietnam in the third quarter of 2021 (Source: Counterpoint Research)
OPPO continues to be in the No. 2 position with 19% market share, also mainly thanks to the popularity of the low-cost and mid-range A-series. Standing at 3rd, 4th and 5th place are Xiaomi, vivo and realme respectively. Basically, the smartphone market share in Vietnam in the last quarter did not change significantly, still 5 familiar brands.
5G smartphones in Vietnam also witnessed growth in the third quarter when up to 20% of the total smartphone sales in Vietnam supported 5G. This is to be expected as current smartphone brands are working to popularize 5G networks down to more affordable segments.
It is expected that smartphone output in the fourth quarter of Vietnam will increase sharply again when the COVID-19 epidemic is partly controlled. The fourth quarter is also the time when the shopping demand of users increases at the end of the year, and it is also the time when many smartphone brands launch new products.
.