It is possible to earn a lot of money without being too famous, most importantly, less… – LLODO

Every time a way to make money is real. And more and more we have to say nothing is impossible.

People are talking about a new emerging profession. Just have in hand a phone, creativity or eloquence, a little more psychological understanding plus a little charm – you will be able to “make money”, even make a lot of money. That is the KOC (Key Opinion Consumer).

In the field of Marketing, KOC is also a new method of making money that is trusted even more than KOL. So what is KOC and how is its potential, how attractive? Keep reading and it will become clear.

KOC – new job but not really new

KOC (Key Opinion Consumer) is roughly the opinion of key consumers, or simply understood as real users. They use the product then create attractive content such as articles, images, videos, livestreams, etc., share their feelings and reviews and tips for other shoppers.

Saying KOC is a new concept because they really only emerged in recent years, even being seen as a new profession that attracts many participants. But KOC is also “not new” in that its essence is also derived from product reviews only.

You will be curious, actually KOC sounds similar to KOL, so why divide it into 2 concepts? In fact, they have some special points that differ from KOLs.

Difference between KOL and KOC

We often hear KOL (Key Opinion Leader) as a noun to refer to individuals with expertise and voices in a certain field. Their shares are often expected to receive high trust from followers. For this reason, KOL becomes an indispensable tool in the marketing campaigns of brands.

But things are slowly changing. The first difference between KOL and KOC is that authenticity. While the KOL campaign gradually lost points in the eyes of netizens when getting involved in fake PR scandals, lying and heartless PR, reliability is reduced KOC appears as a savior of the Marketing industry. They receive a lot of support because the product reviewers are the real consumers who can give the most “heartfelt” objective reviews.

The next difference is probably KOC’s outreach network is smaller a lot compared to KOL because product reviewers have few followers of only a few hundred to a few thousand people. However, marketers are not too concerned about that because KOC focuses on long-term effectiveness.

Another point is KOCs rarely receive advertising costs but can use the product for free. Brands started sending their products to KOCs to try them out and get reviews in return. This helps KOCs not be dependent on brands, thereby choosing many good products to share with the audience.

Who can do KOC???

With the highlights analyzed above, KOC has gradually become a side business that can help people generate income without having to be famous. Being a KOL is difficult but becoming a KOC is quite easy.

You can be a student, a nursing mother, an office worker… as long as you use the products and take the time to review them. It is not uncommon for netizens to see review channels sprouting up like mushrooms because the attraction of KOC is quite attractive and not highly competitive among KOCs. With a phone, capture the psychology of followers, add a little eloquence or writing, and be creative with a little “grace” – you will be KOC. And anyone can become a KOC if they want to.

Potential occupation to take the throne KOL

KOC is gradually replacing KOL because consumers are more and more sophisticated, they have a lot of options to avoid traditional advertising and PR. They know that KOLs are promoting the product because they are paid. Many KOLs receive product PR bluff without learning carefully, or even using them.

Brands also choose the KOC campaign because of its effectiveness and cost savings. Try to compare all the costs of implementing a KOL and KOC campaign, the price is expected to be very different. Smart marketers are not foolish to ignore a method that is both highly effective and inexpensive.

KOC is becoming the perfect bridge between consumers and brands. KYNo longer affected by commercialization, trust with the product is also built more closely. In the future, fishAccording to commercial experts, KOC can be a pioneering campaign in the Marketing industry. That is also the reason why it is gradually becoming a very potential career, especially for young people.

From now on, become a professional KOC with the program KOC VIETNAM 2022 – The playground to find, honor, train and support shopping enthusiasts and creative lovers will let talented creators showcase their talents. Quickly choose any item to review, make a short clip or live photo album and show it off at the casting call If you like it, you will be happy, if you don’t like it, you will be happy come on.