Thought that a familiar feature that anyone uses on Instagram and Facebook when posting a story is one of the features that Mark Zuckerberg “Dao” from an anonymous application and only has a short life on the market. 3 years before fading.
The application I am talking about is Phhhoto, whose “life” is only 3 years. Currently, Phhhoto is suing META or Facebook for plagiarizing their most prominent feature. Phhphoto points out that Facebook only pretended to care about them and behind that was an almost complete “plagiarism” of that feature and caused them to stop working.
Phhhoto’s technology allows us to record images of multiple frames and play them back and forth so that we can share with friends on social networking sites. Hearing this, many of you must have guessed what this feature is, right? According to Phhhoto, the feature of this software is one of the tools that Mark Zuckerberg brought to Innstagram in 2015 called Boomerang and “banned” Phhhoto by blocking them from the Instagram API and not letting them popularize in social media. Instagram post
“The actions of Facebook and Instagram destroyed Phhhoto and ruined the company’s investment prospects,” Phhhoto said in US District Court. “Phhhoto failed as a result of anticompetitive behavior coming from Facebook” – still from Photo added.
Phhhoto was released in 2014 and disappeared in 2017 and up to that point had only 3.7 million monthly active users per month during its peak and that included celebrities like Beyoncé, Joe Jonas , Chrissy Teigen, and Bella Hadid. They are also the ones who have posted Phhhoto products on their Instagram profile.
Bryan Hurren, then the director of strategic partnerships at Facebook, contacted Phhhoto in February 2015, telling the company that the company had great potential and offered to incorporate its technology. I logged into Facebook Messenger, according to the lawsuit. Phhhoto declined, but then Hurren suggested incorporating Phhhoto content into Facebook users’ News Feeds. After investing heavily in the project, Phhhoto said Hurren cited internal legal conversations that had prevented the two companies from moving forward.
In March 2015 Instagram changed its API and blocked Phhoto users who couldn’t find their friends to share with, causing Phhoto to lose their users.
Before Phhphoto released the Android version of the app in October 2015, Mark Zuckerberg made a bold decision. That is launching a feature similar to the main feature of Phhhoto that you often use called boomerang. And in March 2016, Phhhoto found out they were blocked on Instagram
The company said its suspicions were confirmed in 2018, when the UK Parliament released previously sealed caches as part of an investigation into its data collection practices and Facebook’s anticompetitive.
“This information provides the first link between Facebook’s previous actions against Phhhoto (removing Instagram’s API access) as part of a scheme,” according to Phhoto’s lawsuit.
In December 2020, Facebook and CEO Mark Zuckerberg faced an antitrust lawsuit from the Federal Trade Commission, accusing the company of harming competition by buying or stifling smaller competitors. .
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