Sony last year introduced its two most advanced smartphones in Vietnam market, Xperia 1 III and Xperia Pro-I. This product duo has a listed price at the time of launch of VND 34.9 million and VND 40.9 million, respectively, a price that can be considered very high compared to most flagship lines from other brands.
Recently, however, Sony has quietly reduced the selling price of the Xperia 1 III and Xperia Pro-I duo in Vietnam market, respectively to 22.9 million and 31.9 million dong, which is about 20% off the original listed price. head.
Xperia 1 III and Xperia Pro-I have new prices in Vietnam market
Besides, the Xperia 5 III also has a reduced price from 24.9 million VND to 20.9 million VND.
Xperia 1 III and Xperia Pro-I: Smartphones are not for the general user
In recent years, users rarely see Sony smartphones on the market, partly because Sony smartphones are good, but not suitable for Vietnamese users’ tastes, partly because of the too high listed prices of the series. Sony machines, especially in the high-end segment.
For example, the Xperia 1 III, with a listed price at the time of launch of up to VND 35.9 million, is more expensive than the predecessor Mark II and on par with the price of the Galaxy Z Fold3 as well as the iPhone 13 Pro series. at that time. However, users when buying Xperia 1 III are given a WH-1000XM4 wireless headset worth about 8 million VND.
Price of Xperia 1 III at the time of launch: 35 million with WH-1000XM4 headphones
With Xperia Pro-I, this machine is even for a small part of users. Sony introduced this machine to focus on professional users who can make the most of the camera’s power, not for ordinary users. The high listed price of up to 40.9 million VND, not having many attractive gifts is also a barrier to accessing users.
Xperia Pro-I, a smartphone not for ordinary people, has a list price of up to 41 million VND, but the accompanying gifts are not very attractive.
Besides the price factor, Sony phones also do not have a diverse sales channel or do not focus on marketing and promoting the brand to users. Specifically, Sony only distributes Xperia models on the homepage (sony.com.vn) but does not cooperate with retail systems to distribute products. In addition, the time to sell Xperia 1 III and Xperia Pro-I was right during the stressful COVID-19 epidemic, this is a time when the shopping demand of Vietnamese users is not high. And even if they want to buy, users also have to pre-order and wait about 3 to 4 weeks to receive the device.
All of the above factors have made Sony smartphones blurred in the eyes of Vietnamese consumers, almost only serving a small audience who are loyal fans of Sony, or those who … have extra money and want to experience the best products. new equipment.
Maybe Sony sells phones out of passion?
Sony’s discount this time brings Xperia 1 III and Xperia Pro-I to a lower price, but still not an attractive price for Vietnamese users. With a price of about 32 million VND, it is clear that users will have better choices such as iPhone 13 Pro Max, Galaxy S22 Ultra or Galaxy Z Fold3. Sony phones are really good, but not everyone wants to spend a lot of money on expensive Sony smartphones.
Sony smartphones probably only serve a small audience of users
Sony sales may not be high, but Sony always brings new smartphones to sell to Vietnamese users. Could the price reduction of 2 high-end Xperia lines be a sign of “clearing the way” for the upcoming Xperia 1 IV series? This is not known in advance, but seeing that Sony sells smartphones in Vietnam, it also means that this brand is still… ok!