With nearly 3 billion monthly active users, nearly half of the world is using Facebook, and most of the non-users are aware of the social network. But according to new information, Facebook is about to change its name.
Facebook’s new name will reflect its focus on creating a “virtual super world”. The company will be renamed as a parent corporation overseeing its suite of apps, including Instagram, WhatsApp, Oculus, and the current Facebook app — similar to when Google reorganized in 2015 to become a subsidiary. of the Alphabet company.
CEO Mark Zuckerberg planned to change the name at the annual Connect conference on October 28, but this information is likely to be revealed sooner.
Facebook is also looking for 10,000 more “skilled” employees across the European Union over the next five years to build hardware for VR and AR experiences. The company also announced a month ago that Andre Bosworth, head of AR and VR, would be promoted to chief technology officer. The new name may be related to Facebook’s “virtual reality social world” under development called Horizon, which the company is about to introduce in the near future.
Zuckerberg hopes the name change will help steer Facebook away from the flood of fake news and tabloids that have plagued Facebook, the company’s worst since the Cambridge Analytica scandal in 2018. Yes leaked internal studies of Instagram’s harmful content on teenage girls’ mental health; Zuckerberg was forced to deny claims he told Donald Trump that Facebook would not check the accounts of politicians to make it less subject to government control.
The rebranding comes at a time when Facebook is facing criticism over a series of scandals, including a series of internal documents leaked by Frances Haugen, who testified before the Senate Institute of Commerce, Science and Transport. Facebook is still under antitrust scrutiny by the US government.