Science, Technology, Engineering, and Mathematics (STEM) Toys Market to grow by 7.12% from 2022 to 2027; the growth of a collaborative environment in educational institutions to boost market growth

NEW YORK, June 27, 2023 /PRNewswire/ — The science, technology, engineering, and mathematics (STEM) toys market is estimated to grow by USD 1,653.71 million during 2022-2027. The growth momentum will be progressing at a CAGR of 7.12% during the forecast period. The market is segmented by distribution channel (offline and online), type (STEM electromechanical systems, STEM electronics, and STEM robotics), and Geography (APAC, North America, Europe, Middle East and Africa, and South America). The market share growth in the offline segment will be significant during the forecast period. The segment comprises specialty shops, department stores, large-scale supermarkets, and general stores that sell STEM toys and serve as the main channels for distribution. Various manufacturers, including Mattel, Hasbro, and LEGO, provide a variety of STEM toy products through physical retail outlets, franchised stores, and distributor networks. These stores provide advantages such as exclusive deals and customer loyalty programs to frequent shoppers. Hence, these factors are expected to drive the segment during the forecast period.

The growth of a collaborative environment in educational institutions is a key factor driving the growth of the market. This is due to the shift in learning methodologies from traditional exam-focused education to a more context-oriented approach. With the inclusion of STEM toys into classrooms, teachers and students can connect fundamental concepts such as critical thinking, creativity, statistics, and discussions with game-based learning and real-life examples. For example, the implementation of the Next Generation Science Standards (NGSS) in the US emphasizes learning approaches that encourage curiosity and inquiry in science subjects rather than focusing on a prescribed curriculum. Download a Sample Report Now!

Science, Technology, Engineering, and Mathematics (STEM) Toys Market Insights –

• Vendors: 15+, Including All Star Learning Inc., Elenco Electronics Inc., Evertoys, Evollve Inc., Fat Brain Toys LLC., Fun Express LLC, Funvention Learning Pvt. Ltd., Johnco, Learning Resources Ltd., LEGO System AS, Mattel Inc., Melissa and Doug, Mindware Inc., Pegasus Toykraft Pvt. Ltd., Scientifics Direct Inc., Smartivity Labs Pvt. Ltd., Spin Master Corp., Tangible Play Inc., Timbuk Toys, and Xinxiang Alpha Manufacturing Ltd., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: distribution channel (offline and online), type (STEM electromechanical systems, STEM electronics, and STEM robotics), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Science, Technology, Engineering, and Mathematics (STEM) Toys Market – Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market’s competitive landscape and offers information on several market vendors including – All Star Learning Inc., Elenco Electronics Inc., Evertoys, Evollve Inc., Fat Brain Toys LLC., Fun Express LLC, Funvention Learning Pvt. Ltd., Johnco, Learning Resources Ltd., LEGO System AS, Mattel Inc., Melissa and Doug, Mindware Inc., Pegasus Toykraft Pvt. Ltd., Scientifics Direct Inc., Smartivity Labs Pvt. Ltd., Spin Master Corp., Tangible Play Inc., Timbuk Toys, and Xinxiang Alpha Manufacturing Ltd., among others

Science, Technology, Engineering, and Mathematics (STEM) Toys Market – Market Dynamics

Major Trends 

The introduction of subscription services for STEM toys is the primary trend driving the STEM Toys market growth. Online Retailers other than their retail offerings now offer subscription services for STEM toys, aligning with the growing demand for context-based education. For instance, Amazon introduced its STEM toy club subscription service, specifically targeting working parents. Through this service, Amazon provides a monthly subscription-based model where customers receive a STEM toy designed to improve learning in key STEM areas. Hence, these factors will allow vendors to expand their customer base during the forecast period.

Significant Challenges

The intense competition from mobile games is a significant challenge for STEM Toys market growth. The increasing penetration of mobile devices such as smartphones and tablets has given rise to a variety of game-based learning software and applications designed for children of various age groups. For example, Edoki Academy offers a diverse selection of applications including subjects such as mathematics, language, creativity, discovery, and bundled packages. These applications aim to engage children in interactive and educational experiences. As a result, the popularity of mobile applications and software in STEM learning is expected to hamper the growth of the market during the forecast period. 

Drivers, Trends & Challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!

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What are the key data covered in this Science, Technology, Engineering, and Mathematics (STEM) Toys Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the science, technology, engineering, and mathematics (STEM) toys market between 2023 and 2027
• Precise estimation of the size of the science, technology, engineering, and mathematics (STEM) toys market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the science, technology, engineering, and mathematics (STEM) toys market across APAC, North America, Europe, the Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of science, technology, engineering, and mathematics (STEM) toys market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global science, technology, engineering and mathematics (STEM) toys market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on Global science, technology, engineering and mathematics (STEM) toys market 2017 – 2021 ($ million)

• 4.2 Geography Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 – 2021 ($ million)

• 4.4 Type Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Type Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 30: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Offline – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline – Year-over-year growth 2022-2027 (%)

• 6.4 Online – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Online – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel 
• Exhibit 42: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 43: Chart on Type – Market share 2022-2027 (%)
• Exhibit 44: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 45: Chart on Comparison by Type
• Exhibit 46: Data Table on Comparison by Type

• 7.3 STEM electromechanical systems – Market size and forecast 2022-2027 
• Exhibit 47: Chart on STEM electromechanical systems – Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on STEM electromechanical systems – Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on STEM electromechanical systems – Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on STEM electromechanical systems – Year-over-year growth 2022-2027 (%)

• 7.4 STEM electronics – Market size and forecast 2022-2027 
• Exhibit 51: Chart on STEM electronics – Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on STEM electronics – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on STEM electronics – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on STEM electronics – Year-over-year growth 2022-2027 (%)

• 7.5 STEM robotics – Market size and forecast 2022-2027 
• Exhibit 55: Chart on STEM robotics – Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on STEM robotics – Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on STEM robotics – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on STEM robotics – Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Type 
• Exhibit 59: Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027 
• Exhibit 65: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 North America – Market size and forecast 2022-2027 
• Exhibit 69: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.5 Europe – Market size and forecast 2022-2027 
• Exhibit 73: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027 
• Exhibit 81: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027 
• Exhibit 85: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 Japan – Market size and forecast 2022-2027 
• Exhibit 89: Chart on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.10 China – Market size and forecast 2022-2027 
• Exhibit 93: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.11 France – Market size and forecast 2022-2027 
• Exhibit 97: Chart on France – Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on France – Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on France – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on France – Year-over-year growth 2022-2027 (%)

• 9.12 Canada – Market size and forecast 2022-2027 
• Exhibit 101: Chart on Canada – Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Canada – Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Canada – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Canada – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

11 Vendor Landscape

• 11.2 Vendor landscape
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 All Star Learning Inc.
• Exhibit 112: All Star Learning Inc. – Overview
• Exhibit 113: All Star Learning Inc. – Product / Service
• Exhibit 114: All Star Learning Inc. – Key offerings

• 12.4 Elenco Electronics Inc. 
• Exhibit 115: Elenco Electronics Inc. – Overview
• Exhibit 116: Elenco Electronics Inc. – Product / Service
• Exhibit 117: Elenco Electronics Inc. – Key offerings

• 12.5 Evertoys
• Exhibit 118: Evertoys – Overview
• Exhibit 119: Evertoys – Product / Service
• Exhibit 120: Evertoys – Key offerings

• 12.6 Evollve Inc.
• Exhibit 121: Evollve Inc. – Overview
• Exhibit 122: Evollve Inc. – Product / Service
• Exhibit 123: Evollve Inc. – Key offerings

• 12.7 Fat Brain Toys LLC.
• Exhibit 124: Fat Brain Toys LLC. – Overview
• Exhibit 125: Fat Brain Toys LLC. – Product / Service
• Exhibit 126: Fat Brain Toys LLC. – Key offerings

• 12.8 Fun Express LLC
• Exhibit 127: Fun Express LLC – Overview
• Exhibit 128: Fun Express LLC – Product / Service
• Exhibit 129: Fun Express LLC – Key offerings

• 12.9 Funvention Learning Pvt. Ltd. 
• Exhibit 130: Funvention Learning Pvt. Ltd. – Overview
• Exhibit 131: Funvention Learning Pvt. Ltd. – Product / Service
• Exhibit 132: Funvention Learning Pvt. Ltd. – Key offerings

• 12.10 Johnco
• Exhibit 133: Johnco – Overview
• Exhibit 134: Johnco – Product / Service
• Exhibit 135: Johnco – Key offerings

• 12.11 Learning Resources Ltd. 
• Exhibit 136: Learning Resources Ltd. – Overview
• Exhibit 137: Learning Resources Ltd. – Product / Service
• Exhibit 138: Learning Resources Ltd. – Key offerings

• 12.12 LEGO System AS
• Exhibit 139: LEGO System AS – Overview
• Exhibit 140: LEGO System AS – Product / Service
• Exhibit 141: LEGO System AS – Key news
• Exhibit 142: LEGO System AS – Key offerings

• 12.13 Mattel Inc.
• Exhibit 143: Mattel Inc. – Overview
• Exhibit 144: Mattel Inc. – Product / Service
• Exhibit 145: Mattel Inc. – Key offerings

• 12.14 Melissa and Doug
• Exhibit 146: Melissa and Doug – Overview
• Exhibit 147: Melissa and Doug – Product / Service
• Exhibit 148: Melissa and Doug – Key offerings

• 12.15 Mindware Inc.
• Exhibit 149: Mindware Inc. – Overview
• Exhibit 150: Mindware Inc. – Product / Service
• Exhibit 151: Mindware Inc. – Key offerings

• 12.16 Pegasus Toykraft Pvt. Ltd. 
• Exhibit 152: Pegasus Toykraft Pvt. Ltd. – Overview
• Exhibit 153: Pegasus Toykraft Pvt. Ltd. – Product / Service
• Exhibit 154: Pegasus Toykraft Pvt. Ltd. – Key offerings

• 12.17 Xinxiang Alpha Manufacturing Ltd. 
• Exhibit 155: Xinxiang Alpha Manufacturing Ltd.  – Overview
• Exhibit 156: Xinxiang Alpha Manufacturing Ltd.  – Product / Service
• Exhibit 157: Xinxiang Alpha Manufacturing Ltd.  – Key offerings

13 Appendix

• 13.2 Inclusions and exclusions checklist 
• Exhibit 158: Inclusions checklist
• Exhibit 159: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 160: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 161: Research methodology
• Exhibit 162: Validation techniques employed for market sizing
• Exhibit 163: Information sources

• 13.5 List of abbreviations
• Exhibit 164: List of abbreviations

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