With Facebook changing its name to Meta and announcing its ambition to build its own metaverse virtual universe, we see more and more that this is one of the technology trends of the future. And it is coming very close, with the participation of a series of other technology giants around the world.
Samsung is no exception. The Korean giant has shown its interest in blockchain technology, by launching its own digital wallet integrated in Galaxy smartphones, to help users store Bitcoin or other cryptocurrencies.
Now, Samsung has clearly shown its seriousness with blockchain technology, as well as the current hot trends of metaverse and NFT. Maybe in the future, Samsung will also build a virtual universe of its own metaverse and compete with giant Facebook.
Surprise appearance at CES 2022
Participating in the world’s leading technology event CES 2022, Samsung not only introduces new products, but also opens a virtual door to its own metaverse world. Samsung has built a customizable digital home, accessible through the Zepeto app – a metaverse platform.
With the Covid-19 epidemic still complicated, Samsung realizes the importance of the metaverse, where users do not need to be physically present at the booths but still get the full experience.
Samsung said: “You may have heard of the metaverse. It is no longer a craze but a well-defined trend for the future. With online communication continuously evolving, the metaverse has created entirely new technological, social and cultural values.”.
The My House world that Samsung brings to CES 2022 helps users enter a virtual world where they can do many things freely, entering a home that can be customized with Samsung products such as computers and laptops. Freestyle projector, Bespoke vacuum cleaner or The Frame TV.
Like a second life, you can meet other people, chat and visit their homes. Each My House has a different decoration and arrangement depending on the preferences of each person, there will be many Samsung products for you to equip your modern home.
Of course, experiences in this virtual universe are still limited to a certain extent compared to the real world. Like you can hold a Bespoke vacuum cleaner to clean the house, but not feel how it actually works. Or you can play games on a Samsung TV, but you can’t see the sharpness or accuracy of the colors displayed.
But it’s also a big step forward, showing that Samsung is serious about blockchain technology and the metaverse. An important first step to continuing to create bigger things in the future.
Samsung opens first virtual store in Decentraland’s metaverse
Before CES 2022, Samsung also entered the metaverse virtual universe of the Decentraland platform, with the opening of a virtual store named Samsung 837X, modeled after the flagship store at 837 Washington Street, New York.
Inside the Samsung 837X store, consumers can not only view Samsung products displayed inside, but also participate in a unique digital adventure through the “Connectivity Theater” and “ Sustainability Forest”, for which the reward is the NFT 837X badge.
Connectivity Theater will keep up to date with the latest Samsung news at CES 2022, which runs from January 5 to January 8. With the Sustainability Forest, participants will experience a breathtaking adventure. through a forest lined with millions of trees and creatures that might have gone extinct.
Samsung also hosted a virtual-real world fusion concert, attended by DJ Gamma Vibes, to celebrate the launch of the virtual store 837X. Samsung VP of Marketing and Communications, Michelle Crossan-Matos said: “Innovation is in our DNA and we can’t wait for all of you to experience this ever-evolving virtual world.”
Samsung is also interested in NFT
Not only strongly participating in the metaverse virtual universe, Samsung is also very interested in another trend, NFT. Samsung announced that next-generation TVs from 2022 will support intuitive platforms for discovering, buying and selling NFT digital works.
Samsung said: “With the growing demand for NFTs, the need for a solution that makes viewing and buying NFTs easy is greater than ever. As a result, Samsung will launch an NFT market aggregator that will enable the world’s first discovery, viewing, buying and selling of NFT works on TV.”
NFT is a form of digital asset that uses blockchain to uniquely identify its owner and owner. NFTs can be works of art, songs or even real estate. It is possible that in the future Samsung will also launch its own NFT collections.
Unlike many other traditional corporations, Samsung does not shy away from new technology trends. It shows that the Korean giant is actively adapting and taking risks for change.
.