“Let’s Chill” is the hottest keyword on social networks when it doesn’t stop at a trend with the participation of 3 Chill squads gathering the top young rappers of the Vietnamese rap village, but behind it is the spirit of life. many young people respond, especially the young generation Z: Living chill. Starting from communities on Facebook, many young people ask themselves: What is a chill life and why do young people need to live chill?
To find the answer to the question about “living chill”, 3 rappers Tia, Blacka and Ricky Star invited young people to join their Chill squad by changing the cool AR filter on Facebook, sharing and sending messages. Chill living message sent to friends. These are messages about the problems that everyone has to go through in everyday life, from unexpected situations to moments of “shy to apparate” or everyday pressures that seem to have no effect. exit. With the spirit of chill living, young people realize that there is no difficulty that cannot be solved, just calm down, take a deep breath, sit down to rest and relax so that the mind can make decisions. exactly.
Immediately after the call of 3 Chill squad leaders, a series of young people came together to change the AR filter, becoming “Chill players” with Tia, Blacka and Ricky Star. Not only attracting the participation of the community, Chill Squad was also responded by many other young KOLs in Vietnamese showbiz.
Chill squad of Tia Hai Chau has the appearance of famous female streamer Sunny or handsome young singer Wren Evans.
Joining the team with Ricky Star is Rapper Mai Music and streamer Kenjumboy who owns nearly 1 million followers.
Blacka’s team is equally “terrible” when accompanying Phao – a talented young rapper.
3 Chill squad together sent out modern chill living messages suitable for young people, making “Let’s Chill” quickly become the hottest trend in Vietnamese social networks. On community groups, a series of discussions around the story of chill living have been opened with many interesting and meaningful shares.
User nickname Hoang Nam shared:
“Life is so stressful, sometimes I just want to chill a bit to feel more calm and comfortable. The whole year of Covid has made me realize that sometimes life doesn’t need much but a healthy and positive spirit. “
Sharing the same opinion with Hoang Nam, Bich Van also told a “chill” story with office life:
“Many people are afraid that if they don’t reply to work messages at night, they will be scolded by their boss. I don’t think anyone will do anything if I stop working after 6:00 pm – maybe the person who does it is myself. Just chill because life allows, we also need to live for ourselves, right?”
With this “Let’s Chill” campaign, Bia Saigon wishes to blow a breath of fresh air – although not new, but especially needed for young people after a difficult year. “Let’s Chill” does not mean letting go, accepting life or ignoring difficulties, “Let’s Chill” gives each young person the opportunity to understand themselves better, create motivation for breakthroughs and challenges. creative; because sometimes the most enjoyable problem-solving comes from moments of rest. With the beer Saigon Chill product line, Bia Saigon continues to affirm its position as a “national beer” brand, always aiming for spiritual values, encouraging a positive lifestyle for young people to overcome difficulties. in life.